Lily & Bean

Case Study #2 The power of automations

Lily & Bean’s automated setup underwent a complete overhaul. With previous efforts funnelled through campaigns as per client input, this account is a prime example of the importance of a strong automated setup in actualising results.

Our Approach

We took the initiative to completely rehaul Lily & Bean’s email marketing approach with the creation of a comprehensive automated setup. The account previously had only a simple welcome email, one abandoned cart notification and a post-purchase newsletter.

Between December 2022 and February 2023, we sent several flows live, including a full Welcome Series; Abandoned Cart, Abandoned Browse, Post-purchase, Winback, Sunset, and Birthday Flows; and an SMS Welcome Series. 

The Brief

Lily & Bean is a UK-based luxury brand specialising in personalised bags, hats, and accessories.

With a focus on materials, local production, and sustainability, Lily & Bean would benefit from an email marketing approach that strengthened trust in their customer relationships.

The Outcome

Email marketing became a significant revenue stream for the brand as a result of our efforts. We multiplied leads by 400%, grew flow revenue by more than 300%, and after 4 months, email marketing represented more than 51% of their monthly revenue.

400%

In lead growth

28%

Growth in flow rev.

328%

Increase in automated rev.

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Ninepine: Leveraging automation which led to 284% increase in revenue