The real shift happening now is that WhatsApp is becoming genuinely strategic. High-ticket purchases, time-sensitive cart recovery, real-time order tracking that cuts down support tickets, WhatsApp excels in all these moments. That’s because it feels like a conversation, not a broadcast, fundamentally changing how customers respond. In this post, we’re exploring where WhatsApp fits into your omnichannel strategy and how to layer it without creating messaging fatigue.

In this guide, we’ll show you how to use your Klaviyo data and a standard AI tool to generate a simple subject line analysis report. No data science degree or coding experience required. Just a CSV file and a few minutes.

Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more.

Love is in the air (if you’re into that sort of thing) and while Cupid readies his arrows, your e-commerce store should be bracing for impact. But how do you make your online store stand out in a crowded inbox alongside all the retail giants? Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.

The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.

In this blog, we'll look at a mix of Black Friday and Cyber Monday strategies, from clever discounting to non-discount promotions to provide you with a range of innovative ways to captivate your customers this BFCM season.