You’ve nailed the sale. The order is in. Payment has cleared. But you’re not at the finish line yet. Enter the post-purchase experience. The unsung hero of retention marketing. In this guide, we’ll break down the anatomy of a strong post-purchase flow: what it is, the different types of emails you should be sending, why it matters for both revenue and retention, and the best practices that separate average brands from those keeping their customers coming back for more.

Cart abandonment is common and costly. But a great abandoned cart flow can save you from a lot of missed conversion opportunities.  In this guide, we’ll break down the anatomy of an abandoned cart flow, how it differs from browse abandonment, and why it deserves its own strategy. Plus, how to set it all up in Klaviyo (including pairing your emails with SMS).

In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones. 

In this comprehensive guide, we’ll walk you through the essential email flows every eCommerce brand needs, from foundational to more specialised automations, with examples from leading DTC brands and actionable insights from our in-house Klaviyo experts.

Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.

Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.

In the e-commerce world, browse and cart abandonment are dreaded by every retailer yet inevitably faced. It seems that no matter how great your products are and how engaged your customers are, most interest won’t result in conversions. While the likelihood of browse and cart abandonment is high, so are the rates of re-engagement when your email flows are used effectively to win back window shoppers.

If there’s one thing we know about online shopping, it’s that the customer journey is far from over at checkout. The post-purchase experience is a make-or-break moment in e-commerce, one that dictates whether your brand will be a fleeting encounter or a long-term relationship in your customer's life.

In e-commerce, every click matters. Generating a staggering 70.5% higher open rate and 152% higher click-through rate than one-size-fits-all email campaigns, automated flows might just be the key to converting leads to customers.

Every online shopper has been there. You’ve viewed a product or added it to your basket with every intention of coming back and making a purchase, only to revisit the site and discover that the item you had your eyes on is suddenly out of stock.