We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails. 

Capturing the attention of your audience is both an art and a science, particularly in building your email marketing lists. Enter the email pop-up, a marketer’s necessary evil. While annoying by reputation, these little automated windows hold a lot of power when it comes to growing your subscriber base. In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.

Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy. In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.

There's no guarantee your emails will stand out, you need a fine-tuned campaign strategy for this, but the health of your email list also plays a big role in the effectiveness of your campaigns. This comes down to the so-called “cleanliness” of your list. So what is list cleaning? How do you do it? And what are the best practices for streamlining this task? Keep reading as we get into all this and more.

From segmentation to personalisation, timing to content, flows to campaigns, get into the nitty gritty with us over how to utilise your BFCM success to its full advantage.

In the world of email marketing, the Call-to-Action (CTA) button is the unsung hero. CTAs provide a sense of direction to your emails, and that direction isn't always about making a sale.

As Black Friday and Cyber Monday (BFCM) loom, the spotlight often lands on crafting irresistible deals and eye-catching campaigns. But there's an equally critical component that could make or break your BFCM success: your email and SMS subscriber lists.

The Black Friday and Cyber Monday (BFCM) rush is inevitable, with every brand vying for consumers' attention and a slice of the vast revenue pie. How can your brand shine brightest amid all the clamour?